Executive Advisory · Dan Tudorache

Strategic clarity for leaders navigating complex terrain.

"This isn't coaching. It's what happens when someone who's been in your seat sits across from you." A confidential thinking partnership for sitting Directors, VPs, and senior functional leaders.

from $5,000 · By application·$5K–$30K · scoped in the strategy session·Ex-Global Director, 50+ platforms · TEDx Speaker · PMP · Schema Therapy · Northwestern
Two executives in a private strategy session - what advisory work looks like
20+ YearsOperator Experience
50+Enterprise Platforms Shipped
40+Engineering Teams Led
Industries & company stages served
Big TechSeries B–DPE-backedPublic Co.FinTechEnterprise SaaSPublic Sector

Client identities kept confidential. Industries shown for context, not endorsement.

Recent advisory clientsVP Product at a Series D fintech · CTO at a B2B SaaS · Director of Engineering at a Series B platform.
Who this is for

Directors, VPs, CTOs, and Heads of Engineering carrying real complexity.

  • 01

    Managing up to a non-technical founder or CEO and making decisions in that gap every week

  • 02

    Holding your senior bench together when the retention budget is frozen

  • 03

    Navigating a board that wants AI strategy answers nobody actually has yet

  • 04

    Org design decisions with incomplete information and political pressure

  • 05

    Sitting on equity you don't fully trust. Stay for the event or leave before the window closes

  • 06

    The loneliness of a role where you can't be fully honest with your team, your peers, or your boss

The real problem at your level

It's not leadership skills. You didn't get here by lacking capability.

The decisions you're making now are genuinely hard - and the people around you are either too junior to pressure-test them with, too political to be fully honest with, or too invested in a specific outcome to give you a neutral read.

Your skip can't hear the full picture. Your team can't know everything. Your peers are competitors. The board wants outcomes, not the honest version.

What we work on

Six strategic domains.

01
Managing Up to Non-Technical Founders & CEOs

How to have the conversations about capacity, technical debt, platform risk, and roadmap trade-offs in language that produces decisions instead of confusion.

02
Protecting & Retaining the Senior Bench

Without a budget. With a market where your best people have options they're actively exploring. The moves that keep senior talent when you can't match the counter.

03
Board-Level Narrative

What boards actually need to hear about your function - and how to say it in a way that builds credibility rather than anxiety. AI strategy, technical debt, platform risk, org health.

04
Org Design Under Pressure

Restructure, eliminate layers, absorb new scope, redesign reporting lines - how to decide, sequence, and communicate without destroying trust and morale.

05
Compensation, Equity & Role Strategy

Your personal position. Whether the equity is worth staying for. How to position for the next role or liquidity event. How to negotiate from leverage.

06
Senior Leadership Transitions

Stay and fight or leave and rebuild. The actual trajectory of the role and company - not the optimistic version leadership is presenting. The calculation most leaders make too late.

Engagement formats

Three ways to work together.

  1. Format 01 · 4–8 weeks
    Project advisory

    A defined problem, pressure-tested to a decision. Board narrative, org redesign, retention save, equity strategy.

  2. Format 02 · Ongoing
    Monthly retainer

    On-call thinking partner for the decisions you can't fully discuss with your team, peers, or board.

  3. Format 03 · 12 months
    Annual partnership

    Deep continuity across cycles: strategy, transitions, comp events, and the long-arc moves only time reveals.

Investment

By application. Engagements typically $5K–$30K.

Scoped to the work

No pre-priced packages, no upsells. Project advisory, monthly retainer, or annual partnership, chosen after we confirm the work matches what you actually need.

If it's not a fit, I'll tell you in the first conversation, and you'll still leave with at least one useful observation on the problem in front of you.

Apply for an engagement →

Tell me the one decision you can't talk through with your team, your peers, or your board. We'll start there.

What's included
  • AccessDirect, on-call to Dan
  • Range$5K–$30K, scope-matched
  • FormatsProject · Retainer · Annual
  • ConfidentialityAbsolute, by default
  • CapacityOnly 5 active engagements / quarter — peer-level attention by design
Wire · Card · 2× over 60 days · Invoice on request
Who this isn't for

Saying no is part of the work.

  • First-time managers or leaders without P&L, org, or board-facing decisions in play.
  • Roles below the Director / senior-functional level — the room is different.
  • Anyone looking for a coach to certify a decision already made.
  • Engagements that need to run through procurement-only RFPs.

If that's you, I'll say so in the first conversation and point you somewhere better. No one's time is wasted.

Reference available on request — sitting Director / VP / CTO clients available for a 10-minute peer call, with their permission.
Named voices

Senior leaders who put their name to the work.

Two named endorsements from leaders who agreed to attribution. Anonymized outcomes follow below — names withheld at client request.

NS
Verified · Named
Dan is one of the sharpest minds I've worked with on engineering leadership and delivery at scale. He sees problems three moves ahead and gets to the operating change underneath them, not just the symptom on the surface.
Nauman Shakir
Engineering Leader
KC
Verified · Named
In the challenging and stressful world of enterprise technology Dan is an absolute breath of fresh air. He's calm and experienced and he creates great confidence with his approach and reliable delivery. He's enormously capable, a problem-solver and a leader. I would not hesitate to recommend Dan to any leader or organization.
Kurt Carter
Senior Account Manager
Outcomes

What advisory clients walk away with.

01
2 wks
Board narrative cut to two slides
02
6 wks
Org redesign sequenced and shipped
03
+Retention
Senior bench held without budget
04
Truth
The one conversation without an agenda
05
Direct
Peer-level operator, never an associate
06
By app
Engagements confirmed in strategy session
Board approval · 2 wks
I came in stuck on a board narrative I'd been rewriting for six weeks. We cut it to two slides in one session. The board approved the plan the following Tuesday.
VP
VP Product
Series C FinTech · New York
Advisory
Retainer · ongoing
First time in two years someone in my professional life told me the truth without an agenda. That alone was worth the retainer.
C
CTO
B2B SaaS · London
Advisory
Fixed in 6 wks
Dan helped me see I was solving the wrong problem. The org wasn't broken, my read on the CEO was. Fixed that in six weeks.
DO
Director of Engineering
Series B · Toronto
Advisory
How this is different

Why senior leaders pick advisory over the alternatives.

Feature
Executive Advisory
Executive coaching
Peer network
Operator who's been in equivalent rooms
sometimes
sometimes
Confidential by default, no group
Pressure-tests real decisions, not skills
sometimes
No fixed curriculum or schedule
Scope matched to your altitude
fixed
fixed
Direct access to founder, not associate
sometimes
Tells you the truth without an agenda
sometimes
The standard

A confidential engagement, run personally.

Founder pledge

"Every engagement is run by me, personally, never handed to an associate. Nothing discussed is shared. referenced, or used outside our work. No case studies or named testimonials without your explicit written permission."

The advisory works because it's the one conversation where you don't have to manage what you say. Capacity is limited on purpose so the work stays that way.

Dan Tudorache, Founder
Why I built this practice

The loneliness at the top is a health risk, not just a career one.

Dan Tudorache on the TEDx stage
TEDx stage

The senior leaders I work with rarely show up with a skills gap. They show up carrying decisions they can't fully talk through with their team, their peers, or their board — and the weight of that, week after week, doesn't stay in the calendar.

I learned that the hard way. A role that looked right on paper ended in severe pneumonia and roughly a full year rebuilding my lungs. The doctors were precise about the cause: chronic stress, in a seat where I had no one neutral to think out loud with.

That year became a TEDx talk and the reason I built this practice the way I did — one conversation, on call, with someone who has been in equivalent rooms and has no stake in your politics. So the decisions get pressure-tested before the body does.

What you're probably thinking

Three real doubts - answered honestly.

01
I already have peers I can talk to.
Fair. You should. But peers are usually competitors, reports, or invested in the outcome.
This is the one conversation where you don't have to manage what you say. No politics. No agenda. Just honest pressure-testing.
02
Advisory feels open-ended.
Fair. It can be - which is why no two engagements look the same.
We scope the work in the strategy session. Project, retainer, or annual - chosen after we both know what's actually needed.
03
Why no public price?
Fair. Pre-priced packages force you into a box that may not fit your situation.
Engagements typically run $5K–$30K. The exact scope is built around your real problem, not a tier.
Frequently asked

Questions Directors & VPs ask about executive advisory.

Get your complimentary strategy session.

30 minutes. No pitch. No intake form. If it's not the right fit, I'll tell you directly in the conversation.

Book a 15-min call