Executive Advisory · Dan Tudorache

Strategic clarity for leaders navigating complex terrain.

"This isn't coaching. It's what happens when someone who's been in your seat sits across from you." A confidential thinking partnership for sitting Directors, VPs, and senior functional leaders.

By application · Engagements typically $5K–$30K, scoped in the strategy session
Two executives in a private strategy session - what advisory work looks like
By Application
14+ YearsOperator Experience
$50M+Portfolio Managed
200+Leaders Advised · 2016–2026
Where the people I've advised work, landed offers, or were placed
MicrosoftAppleAmazonMetaWalmartIBMHPMacy'sGlobantBlackRockEverseenHarper

Wordmarks shown for identification only. No affiliation or endorsement implied.

Who this is for

Directors, VPs, CTOs, and Heads of Engineering carrying real complexity.

  • Managing up to a non-technical founder or CEO and making decisions in that gap every week
  • Holding your senior bench together when the retention budget is frozen
  • Navigating a board that wants AI strategy answers nobody actually has yet
  • Org design decisions with incomplete information and political pressure
  • Sitting on equity you don't fully trust - stay for the event or leave before the window closes
  • The loneliness of a role where you can't be fully honest with your team, your peers, or your boss
The real problem at your level

It's not leadership skills. You didn't get here by lacking capability.

The decisions you're making now are genuinely hard - and the people around you are either too junior to pressure-test them with, too political to be fully honest with, or too invested in a specific outcome to give you a neutral read.

Your skip can't hear the full picture. Your team can't know everything. Your peers are competitors. The board wants outcomes, not the honest version.

What we work on

Six strategic domains.

StrategicOperating System01Managing Up02Senior Bench03Board Narrative04Org Design05Comp & Equity06Transitions
01
Managing Up to Non-Technical Founders & CEOs

How to have the conversations about capacity, technical debt, platform risk, and roadmap trade-offs in language that produces decisions instead of confusion.

02
Protecting & Retaining the Senior Bench

Without a budget. With a market where your best people have options they're actively exploring. The moves that keep senior talent when you can't match the counter.

03
Board-Level Narrative

What boards actually need to hear about your function - and how to say it in a way that builds credibility rather than anxiety. AI strategy, technical debt, platform risk, org health.

04
Org Design Under Pressure

Restructure, eliminate layers, absorb new scope, redesign reporting lines - how to decide, sequence, and communicate without destroying trust and morale.

05
Compensation, Equity & Role Strategy

Your personal position. Whether the equity is worth staying for. How to position for the next role or liquidity event. How to negotiate from leverage.

06
Senior Leadership Transitions

Stay and fight or leave and rebuild. The actual trajectory of the role and company - not the optimistic version leadership is presenting. The calculation most leaders make too late.

Investment

By application. Engagements scoped to the work.

Engagements typically $5K–$30K, scoped in the strategy session.

Project advisory, monthly retainer, or annual partnership - chosen after we confirm the work matches what you actually need. No pre-priced packages, no upsells. If it's not a fit I'll tell you in the first conversation.

Confidentiality standard. Every engagement is confidential. Nothing discussed is shared, referenced, or used outside our work together. No case studies or named testimonials without your explicit written permission. The advisory works because it's the one conversation where you don't have to manage what you say.
What advisory clients say

Anonymized - quotes used with permission.

Board approval · 2 wks
I came in stuck on a board narrative I'd been rewriting for six weeks. We cut it to two slides in one session. The board approved the plan the following Tuesday.
VP
VP Product
Series C FinTech · New York
Advisory
Retainer · ongoing
First time in two years someone in my professional life told me the truth without an agenda. That alone was worth the retainer.
C
CTO
B2B SaaS · London
Advisory
Fixed in 6 wks
Dan helped me see I was solving the wrong problem. The org wasn't broken - my read on the CEO was. Fixed that in six weeks.
DO
Director of Engineering
Series B · Toronto
Advisory
What you're probably thinking

Three real doubts - answered honestly.

01
I already have peers I can talk to.
Fair. You should. But peers are usually competitors, reports, or invested in the outcome.
This is the one conversation where you don't have to manage what you say. No politics. No agenda. Just honest pressure-testing.
02
Advisory feels open-ended.
Fair. It can be - which is why no two engagements look the same.
We scope the work in the strategy session. Project, retainer, or annual - chosen after we both know what's actually needed.
03
Why no public price?
Fair. Pre-priced packages force you into a box that may not fit your situation.
Engagements typically run $5K–$30K. The exact scope is built around your real problem, not a tier.

Get your complimentary strategy session.

30 minutes. No pitch. No intake form. If it's not the right fit, I'll tell you directly in the conversation.

Get your complimentary strategy session