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Positioning · 5 min read

Why your LinkedIn is costing you the role you want.

The five lines above the fold that decide whether a recruiter reads paragraph two - or moves on.

A recruiter sourcing for a $250K role spends roughly eleven seconds on your profile before deciding whether you are worth a message. That decision is made entirely above the fold.

Above the fold means: headline, photo, location, current title, and the first two lines of your About. That is the entire ad.

Headlines like 'Passionate leader. Builder. Father.' are pure tax. They tell the recruiter nothing and force them to dig. They will not dig.

Replace them with one sentence that answers: what do you do, who do you do it for, and at what scale. 'VP-level data leader scaling analytics orgs from twenty to one hundred at Series B to D fintechs.' Now the recruiter knows in five seconds.

Do this and inbound recruiter messages typically triple within a fortnight. Without changing a single role on your profile.

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