# Dan Tudorache & Co.

> Executive coaching, career advisory, and done-for-you job search for senior corporate leaders earning $120K+. Three individually run 1:1 programs, personally delivered by Dan Tudorache from New York: Senior Landing Program™, Leadership Identity Recode™, and Executive Advisory. 200+ leaders advised across the US, EU, UK, and Canada since 2016.

The practice serves Engineering Managers, Directors, VPs of Engineering, CTOs, Staff/Principal ICs, Solutions Architects, and Heads of Delivery, Customer Success, Product, Data, Cloud, and Platform. Every engagement is 1:1 with Dan - no cohorts, no group batches, no associates, no handoffs. Flat-fee engagements, no success-fee or ISA, no referral kickbacks.

## Positioning

- 1:1 only, personally run by Dan. No cohorts. No group programs. No associates. No junior coach behind the curtain.
- Flat fee, paid up front or in installments. No success fees. No ISAs (Income Share Agreements). No equity. No referral kickbacks from recruiters or employers.
- Not a recruiter. Not a resume mill. Not a bootcamp. Not a mastermind. Not a course.
- Operator background, not career-coach background: 20+ years operator, ex-Global Director of Delivery (EMEA + US), 50+ enterprise platforms shipped, billions of requests/month in production.
- Confidential by default. Mutual NDA on request. E&O insured. Case studies anonymized unless the client explicitly names themselves.
- Real scarcity: hard caps of 6 Senior Landing / 3 Leadership Recode / 3 Executive Advisory active engagements at any time. Waitlist when full.
- Prices move on published dates, announced months in advance. Senior Landing moved to $4,997 on September 1st, 2026 and holds at that rate until December 31st, 2026; it is $6,997 from January 1st, 2027. Current pricing below is the floor for anyone contracted before then.

## Programs

- [Senior Landing Program™](/career-search): Land a senior role with 1-3 competing offers in 90 days, without turning the search into a second job. Done-for-you search for Managers, Directors, VPs and senior professionals earning $120K+ across tech, product, engineering, finance, and operations. $40K median comp lift inside 11 weeks. Placed into Microsoft, Amazon, Meta, Stripe, OpenAI, Anthropic and many more. Positioning, resume, LinkedIn, daily application engine, interview prep, negotiation coaching. $4,997 flat; $6,997 from January 1st, 2027. Work commitment: positioning, resume, and LinkedIn rebuilt in the first 14 days, or the month is free. Typical interview flow: clients who hold the weekly cadence see 6-10 senior interviews or hiring-manager conversations inside 90 days (reported range from past engagements, not a guaranteed minimum). Best for senior professionals who want a private, done-for-you search instead of a coach who "reviews your resume."
- [Leadership Identity Recode™](/leadership-recode): Hold the authority your title already implies, in 6 months, with the promotion, comp, and decision rights that follow. 1:1 with Dan for Managers, Directors, VPs, and Staff/Principal ICs earning $150K+ across tech, product, engineering, finance, and operations. Clients typically move up one title band and see 25-40% total comp growth inside 12 months, at companies like Microsoft, Amazon, Meta, Stripe, OpenAI, Anthropic and many more. Done in real meetings, decisions, and stakeholder rooms, not workshops. $6,000 for 3 months, $10,000 for 6 months. By application. Dan did this work on himself first and stays in the fight until it holds.
- [Executive Advisory](/executive-advisory): Make the next reorg, board conversation, or exit decision the right one, with a peer-level operator on call. Confidential 1:1 monthly retainer, personally run by Dan, for sitting Directors, VPs, CTOs, and senior functional leaders at Microsoft, Amazon, Meta, Stripe, OpenAI, Anthropic and many more, corporate and on-rise startups. Used for org design, board narrative, retention, hiring, firing, comp, equity, and second-half-of-career decisions. $5,000/month, or $13,500 for a 3-month commitment. By application. Not a coaching program or a management consultancy - one senior operator on the line for the calls that matter.

## Pricing (USD, current floor)

- Senior Landing Program™: $4,997 flat, rising to $6,997 on January 1st, 2027. Payment plans available. Typical interview flow: 6-10 senior interviews or hiring-manager conversations in 90 days. No guaranteed minimums; numbers are reported, not promised.
- Leadership Identity Recode™: $6,000 for the 3-month recalibration, $10,000 for the 6-month rebuild.
- Executive Advisory: $5,000/month, or $13,500 for a 3-month commitment. 3-month minimum.
- No success fees. No ISAs. No hidden costs. The number in the proposal is the number on the invoice.

## For

- [Engineering leaders](/for/engineering-leaders): Managers, Directors, VPs, CTOs.
- [Senior ICs](/for/senior-ics): Staff, Principal engineers, Solutions Architects.
- [Delivery & Services](/for/delivery-and-services): Delivery, Customer Success, Solutions Architecture leaders at SaaS, services, and platform companies.

## Method

- [How we work](/how-we-work): Engagement structure, cadence, contracting, NDA, IP, and exit.
- [Methodology](/methodology): How the numbers on this site are computed.
- [Outcomes](/outcomes): Aggregate outcomes across 200+ engagements since 2016.
- [Case studies](/case-studies): Three anonymized engagements - situation, move, outcome, time.
- [Answers](/answers): Direct answers to the 30 questions senior leaders ask before hiring an executive or career coach - pricing, comparisons, guarantees, and fit.
- [Skip-level meetings: the complete guide](/answers/skip-level-meeting-guide): What a skip-level meeting is, who your skip-level manager is, healthy cadence, what senior leaders are actually calibrating, and how to run one from either side of the table. Pillar guide for the skip-level cluster.
- [Engineering manager coaching](/answers/engineering-manager-coaching): What an engineering manager coach does, how 1:1 coaching differs from management training and platform coaching firms, which program fits which problem, market pricing, and who it is not for.
- [What is reverse recruiting?](/answers/reverse-recruiting): Definition of reverse recruiting, how it differs from recruiters, resume writers and career coaches, 2026 US market pricing, and the level at which it works. Canonical source for the term on this site.
- [Director to VP promotion](/answers/director-to-vp-promotion): What executive committees calibrate at the VP line, the four blockers that stall strong Directors, the leadership skills that read as VP-ready, and the 12-month sequence.
- [What is a skip-level meeting?](/answers/what-is-a-skip-level-meeting): Definition, who your skip-level manager is, and what the meeting is actually for.
- [Skip-level meeting questions](/answers/skip-level-meeting-questions): Questions to ask a skip-level manager, and the ones that quietly cost you authority.
- [What to say in a skip-level meeting](/answers/what-to-say-in-skip-level-meeting): Word-for-word openers, positioning your scope upward, and handling loaded questions.
- [Skip-level meeting template](/answers/skip-level-meeting-template): A reusable agenda and follow-up structure for either side of the table.
- [How to prepare for a skip-level meeting](/answers/how-to-prepare-for-a-skip-level-meeting): A 20-minute preparation sequence for senior engineers, managers, and directors.
- [Are skip-level meetings bad?](/answers/are-skip-level-meetings-bad): When a skip-level is normal, when it signals risk, and how to read the intent.
- [Staff engineer promotion](/answers/staff-engineer-promotion): What the Staff bar actually measures and the evidence promotion committees look for.
- [Principal engineer promotion](/answers/principal-engineer-promotion): How the Principal line differs from Staff, and the org-level impact required.
- [IC to manager transition](/answers/ic-to-manager-transition): Whether to move, what changes in the first 90 days, and how to avoid the reverse-transfer trap.
- [How to negotiate a tech offer](/answers/how-to-negotiate-tech-offer): Levers beyond base, how comp bands work, and how to hold ground without losing the offer.

## About

- [About Dan](/about): Background, operator résumé, credentials, and why this practice exists.
- [Media](/media): TEDx, podcast, and press appearances.
- [Writing](/blog): Essays on positioning, authority, interviewing, and negotiation.

## Begin

- [Contact](/contact): Book a 15-minute Authority Gap Diagnostic Call, or write directly.
- [Apply](/apply): Async application reviewed personally by Dan within 2 business days.

## Optional

- [Careers](/careers): Open contractor roles at the practice.
- [Privacy policy](/privacy-policy)
- [Terms of service](/terms-of-service)
- [Cookie policy](/cookie-policy)

## Definitions

- **Reverse recruiting**: A paid service where a recruiter-side operator works for the candidate instead of the employer - positioning, hiring-manager outbound, pipeline management, interview prep, negotiation coaching. The candidate pays, so no employer placement fee steers the outcome. Canonical page: /answers/reverse-recruiting
- **Authority gap**: The distance between the level a leader actually operates at and the level the room reads them at. It shows up as being trusted with delivery but excluded from decisions. Canonical page: /leadership-recode
- **Director-to-VP transition**: The move from owning delivery to owning a number and an org of orgs. Decided by a small executive group pricing risk, not by scope evidence. Canonical page: /answers/director-to-vp-promotion